Ali began this business in Mondovi in 2004. Since that time, she has expanded to oversee her offices in Mondovi and Rice Lake, WI, as well as Pierz, MN, and Osprey, FL. She specializes in financial planning and investments, providing a personable and professional approach to each of her clients. Ali is a licensed health insurance agent in 11 states, and she also offers life and disability insurance as well as notary services.  Ali grew up in her father’s insurance business in Pierz, MN and is a graduate of the University of Minnesota. She loves to go kayaking, fishing, and camping in her spare time. She and her husband, Branden, have one daughter, Julia, and two sons, Andrew and Joey.

Becky grew up in Altoona, Wisconsin , and has lived in Mondovi since 2000. Since 2016, she has helped clients navigate Medicare and health insurance with compassion and personalized service. She also serves as a notary public and enjoys building lasting relationships with the people she assists.

Outside of work, Becky enjoys spending time with her husband Treig, their families and friends. She loves her dalmatians and living on a ranch with beef cattle. She is passionate about serving her community and helping others make confident decisions about their insurance needs.

Andrew grew up in Mondovi, WI and graduated from Mondovi High School. Shortly after, he earned his health, life insurance, and securities credentials. He now specializes in investments, helping clients with portfolio analysis, 401k rollovers, and more. Outside of work, he spends his time hunting, fishing, shooting archery, and coaching the Mondovi High School baseball team.

Julia grew up in Mondovi, WI, and is a graduate of Alma High School. She is a licensed life and health insurance agent and has been part of Ali Rud Financial Services since 2018. Julia has managed the Rice Lake office since 2023, servicing clients throughout Northern Wisconsin.

Outside of work, Julia enjoys spending time with her husband, Brennan, and their three Golden Retrievers—Otis, Cooper, and Kevin. In her free time, she enjoys going to the gym, fishing, hunting, running, and serving at her church.

Barb has been a part of our team since 2012. She was born in Mondovi and also lived in Durand and Eau Claire before coming back to Mondovi when she got married. She serves faithfully as our behind the scenes support, working from home making our cards and mailings. Barb and her huband, Don, have a daughter, Susie, son, Randy, daughter-in-law, Jessica, and Grandchildren, Henry and Bridget. In her spare time, she loves planting flowers and a garden, playing with Henry, and helping on their dairy farm in rural Mondovi.

Gary grew up in the Pierz, MN area and has been in the insurance industry since 1980. He is a graduate of the University of Minnesota, where he also got his master's degree. Helping his clients find the best Medicare plan that suits their needs is one of his favorite things to do in his retirement. In addition to selling insurance, he enjoys spending time outdoors, gardening, jogging, and especially cutting wood by hand. He loves his wife, Christine, his three daughters, his grandchildren, and great grandchildren. Gary also finds joy in supporting local Christian causes.

Chad is a Mondovi, WI native.  He has an undergraduate degree in business from the University of Wisconsin-Stout and Master of Divinity degree from Luther Seminary. Chad currently serves as a Lutheran pastor in Neillsville, WI.  In 2024, he felt called to help people navigate through decisions on health and life insurance.  Chad and his wife, Courtney, have four children.  He enjoys hunting, planting wildlife habitat, and any time spent on a tractor.

Brennan grew up in the Rice Lake, WI area and continued his education at the University of Wisconsin - Stevens Point, where he earned his degree in Business Administration. He held roles in manufacturing leadership prior to joining the Ali Rud Financial Services team in 2026. Brennan is a licensed life and health insurance agent who is passionate about servicing our clients out of our Rice Lake, WI office.

In his free time, Brennan loves spending time with his wife Julia and their three Golden Retrievers. He also enjoys several activities that the area provides such as hunting, fishing, and serving at his church.